Billboard’s headline regarding Justin Bieber’s 4th studio album read “Justin Bieber proves his growth on Purpose”. The artistic growth was noted by Consequence of Sound as well, who stated that “Purpose aims to present the mature Bieber. The legacy artist, not the teen idol poster boy.” His first album in 3 years, Purpose finds the Canadian singer “learning lessons, begging for forgiveness and vowing to be a better Bieber.”
Fans embraced the new Bieber, sending the first single released off the album, What Do You Mean, right to the top of the charts. The same happened with its follow-up, Sorry. Together, the two singles represent, according to Pitchfork, “his first hits without any traces of teen-pop”. One of the collaborators of Sorry is dubstep star Skrillex, with whom Bieber collaborated once before on Jack U’s Where Are U Now single.
Sorry was promoted via a short video made by King Bach and featuring cameo appearance by none other than Michelle Obama. It was part of Obama’s new Better Make Room campaign, an initiative encouraging students to continue their education after high school. After its release, a colorful, dance-themed video was made for Sorry which surprisingly did not feature Bieber at all.
Sorry spent 3 consecutive weeks at number one in Billboard Top 100, before being dethroned by Justin Bieber’s very own Love Yourself.