The song was originally pinched by the two to multiple recording labels and artists, including Beyonce and Adele, but was refused for not having enough commercial appeal. Meghan expanded on this in an interview with Billboard: “I remember when we pitched it as songwriters, everyone was like, “The chorus isn’t a big chorus.” You know how every pop song has that huge chorus? We were like, “No, that’s the catchiest part of the song! That’s our chorus and we don’t want to change it.””
Described as a “body-positive smash” by Rolling Stone, All About That Bass provides a callout to embrace inner beauty, and to promote a positive body image and self-acceptance. The words “treble” and “bass” in the song act as metaphors for the weight of women and serve as a joke about thick and thin.
Much of the song’s success is attributed to the resonant character of the message, as explained by Meghan for Entertainment Weekly: “These girls sent me, like, essays about how they hated their lives and hated themselves because of their bodies and the way people were treating them. And they said they heard my song and they said “Forget it, I’m just going to love myself.” It’s insane. They’ll send me pictures of them dancing to my song, and videos. It’s amazing.”
All About That Bass spent 8 consecutive weeks at number one in Billboard Top 100 before being dethroned by Taylor Swift’s Shake It Off.